Digital-First Approach
WHY?Digital First Consult Services
Digital-First Approach
WHY?Digital First Consult Services
Market is shifting
Higher consumer expectations, economic pressures, and an increasing need for rich digital experiences.
Digital-First companies tend to achieve greater productivity and growth.
ㆍ>a 30% increase in customer satisfaction
ㆍ>a 20% improvement in employee satisfaction, and overall economic gain.////McKinsey
Market Explore
ㆍThe digital economy is expected to exceed $57 billion by 2025, primarily driven by e-commerce, fintech, and digital services.
ㆍHowever, it's notable that the largest and most valuable businesses in Thailand, such as those in the SET50 or SET100, remain primarily traditional, with a smaller portion being truly "Digital First."
Key Factors
ㆍIncreasing mobile penetration (82% in Thailand), fast broadband expansion, and growing trust in online services.
ㆍBusinesses adopting digital-first strategies to meet consumer demands for seamless, omnichannel experiences.
What
State
are you ?
Digital Framework
No buy-in
Tactics, tools
legacy ways of working (aka 1.0) silo'd teams, independent KPls not enough sharing fear of risk status quo not agile
"Adding Digital"
On the radar
Digital strategy , program
Strategy drives digital building staff, competencies experimenting with new ways of working, delivering services testing more collaboration
"Doing Digital"
Leadership buy-in
Digital Maturity
Investing in training overlapping/shared KPIs Testing, failing, learning, sharing and testing again Stuff about culture making sense now
"Hiring Digital"
Deep and wide buy-in
Digital first
Digital is your approach, how you work digital strategy feeds down into campaign plans that are digital first, not digital last lean startup "Being Digital" approach Data-driven decision making
"Being Digital"
Digital First Stakeholder
Company
Company
Environment
Social
Governance
Community
Community
Environment
Social
Governance
Employee
Employee
Environment
Social
Governance
Customer
Customer
Environment
Social
Governance
Digital First Consult Services
